When to Use Paid Promotion (Star/Lightning) vs. Free Listings

A free listing works well for most items, but Kaubaplats also offers paid promotion options — Star and Lightning badges — designed to increase visibility when you need to sell faster or stand out in a crowded category.

What each option does

• Star promotion increases your listing's visibility in search results and adds a star badge, valid for 24 hours — a good short boost when you want extra eyes on a listing quickly.
• Lightning promotion goes further, giving maximum visibility, top placement in results, and a lightning badge for premium reach — best suited for items where speed of sale matters most or competition in the category is high.

When a free listing is enough

If you're not in a hurry, your item is priced competitively, and the category isn't heavily saturated, a well-written free listing with good photos will usually get there on its own. Promotion is an accelerant, not a fix for a poorly presented listing.

When paid promotion makes sense

• You're selling in a highly competitive category where similar items are constantly being listed.
• You have a deadline — moving house, an upcoming trip, or needing the cash by a certain date.
• A well-priced, well-photographed listing has been up for a while without much interest, suggesting the issue is visibility rather than the offer itself.

Getting the most from a promotion

Timing matters — promoting a listing when your target buyers are most active (evenings and weekends tend to see more browsing) makes better use of a 24-hour Star boost. And promotion works best paired with a genuinely strong listing: good photos, an honest description, and a fair price will always convert better traffic into an actual sale.