Pricing Your Items Right: A Seller's Guide

Pricing is the single biggest factor in how fast an item sells. Price too high and it sits ignored; price too low and you leave money on the table. Here's how to find the right number.

Start with real market data

Search for the same or very similar items currently listed, and pay close attention to which ones have already sold and roughly how quickly. Active listings show you what sellers are asking; sold listings show you what buyers are actually willing to pay — the second is far more useful.

Adjust for condition and completeness

• Original packaging, accessories, and documentation typically add value over a bare item.
• Visible wear, missing parts, or needed repairs should be reflected with a lower price, not just disclosed in the description.
• Remaining warranty coverage is worth factoring in for electronics and appliances.

Common pricing mistakes

• Anchoring to what you originally paid rather than current resale value.
• Pricing significantly above the market and "leaving room to negotiate" — this often just filters out buyers before they even message you.
• Ignoring seasonal demand (winter sports gear sells better in autumn, garden furniture in spring).

When to consider paid promotion

If an item is priced fairly but still not getting views, the issue may be visibility rather than price — that's when Kaubaplats' Star or Lightning promotion options are worth considering rather than dropping the price further.